ejsimon design

What I Do High-end design. Built to perform.

Big ideas aren't accidents. They're the result of asking better questions, pushing past the obvious, and knowing exactly when to break the rules.

Erica Simon

I’m a creative director, designer, and lifelong lover of a really good font.

For the past 14 years, I’ve moved from designing the work to shaping the bigger picture, building brands, leading creative teams, and creating the systems that help good ideas become great work.

I love the messy middle of a creative project: figuring out what the idea really is, finding the visual language to bring it to life, and then making all the little details click. Logos, typography, campaigns, websites, print, digital, I’m happiest when there’s a good problem to solve and a blank page staring back at me.

But at the heart of it, I’m still a designer. I love typography, a great logo, a well-crafted layout, and the moment when all the pieces of an idea finally click. I build brands, I build teams, and I’m always looking for what’s next.

And when I’m not designing? You can find me with my husband, our two daughters, and Brisket, our four-legged creative director. There’s usually dancing in the kitchen, something cooking, and a new adventure being planned. They’re my favorite collaborators and a pretty good reminder that the best things in life, just like the best brands, are built one little moment at a time.